The acquisition is focused strategically on capturing HARMAN’s largest market, that of
“connected automotive systems’, based around in-vehicle sound systems, and including
infotainment, safety and security systems. This market currently represents some
65% of HARMAN’s reported R7 billion in revenues for the year to date. All of
HARMAN’s professional AV brands, like JBL, Harman Kardon and others, are a
strategic focus for expansion into the connected auto solutions market, as is the
current portfolio of installed AV solutions in HARMAN’s business to business portfolio.
Read the full press release here: https://news.samsung.com/global/samsung-electronics-to-acquire-
harman-accelerating-growth-in-automotive-and-connected-technologies
