Strengthening its position as a leading global manufacturer of whole-home
entertainment and control systems, Core Brands today announced that it has named
Moscow-based AP Technology the new exclusive ELAN distributor in Russia. Effective
immediately, the agreement includes ELAN’s complete suite of smart home control

“AP Technology’s existing portfolio and distribution reach is an excellent fit for the
comprehensive range of ELAN control products,’ said Jeff Costello, Core Brands vice
president of sales. “We look forward to working with Vladimir Abramenko and the AP
Technology team to grow the base of successful ELAN dealers designing and installing
smart home systems for their customers in Russia.’

AP Technology has been distributing consumer electronics control systems since
1995. Thanks to the efforts of its Smart House staff, their offerings have become well-
known throughout Moscow and other Russian cities.
According to AP Technology president, Vladimir Abramenko, “ELAN develops the most
easy-to-use and easy-to-install solutions in the home automation market. With ELAN’s
innovative products and our strong dealer base in the region, we are confident in our
ability to greatly accelerate ELAN’s growth throughout Russia. We look forward to a
very successful relationship.’

At CEDIA 2017 in September, ELAN unveiled a new affordable remote that will appeal
directly to AP Technology’s dealer base and their customers. “ELAN’s new HR10
remote offers an affordably priced hand-held solution to control media rooms and
smaller ELAN systems,’ explained Marc Waple, international sales manager at Core
Brands. “This consumer-friendly price point will appeal to dealers and their customers
throughout the Russian market.’