A spectacular projection mapping the RAI’s Elicium complex will put a smile on the faces of ISE 2020 attendees each evening – and also raise the profile of the show among Amsterdam locals. The lower floors of the futuristic nine-storey building at the front of the exhibition centre will be transformed by the projection, specially created for this location.

Content will be mapped to the shape of the front façade (unlike the test image shown here). LED tiles on the upper storeys will add to the visual appeal. The extravaganza will amuse, amaze and intrigue its audience – and will be seen by large numbers of people passing the RAI on foot, in cars or in trams, or using the Europaplein Metro station just outside the exhibition centre.

The projection will be produced by ISE and the RAI, working in conjunction with five event partners. The projectors themselves will be provided by LANG AG, a leading AV rental company that is a long-time supporter of ISE. Augmenting the projected images will be white laser mapping from HB Laserkomponenten. It won’t just be a visual experience, however – there will be a compelling audio track, brought to the audience’s ears via amplifiers and speakers from Biamp. The content will be created by Tenfeet, a specialist in lighting technology and show production, while Indyvideo will provide containers for the projectors and operators, as well as technical production support.

Attendees are assured an exciting spectacle that is also an excellent showcase for key ISE technologies.

The projection is expected to start at 17:00 on Monday 10 to Thursday 13 February, (16:00 on Friday 14 February), and to run until 22:00.