ETC and High End Systems recently announced they are joining forces as ETC
completes the acquisition of the Austin, TX based company from Barco Inc.
ETC CEO Fred Foster says, “Today we welcome the High End team to the ETC
family. ETC will provide a supportive environment enabling High End to continue to
innovate and make great products for the industry.’
Under the ETC umbrella, High End gains the oversight of an experienced lighting
industry team to grow its capabilities in service, support, and product development.
“Bringing High End to the family furthers our goal of growing and diversifying ETC.
We plan to help High End become a market leader for live event industry products,’
says David Lincecum, VP of Marketing at ETC.
ETC will operate High End as a separate company located in its current Austin,
Texas, USA facility. High End customers should continue to use normal means of
contact for sales and service. Current contact information is listed here: www.highend.com/company/regional-sales#RDS
While there are no immediate changes to the sales and distribution channels, High
End plans to evolve and improve the company’s reach in all markets by partnering
with the existing distributor and dealer base and investing more in the support of
Mark Vassallo, ETC VP of Sales, and David Lincecum welcome feedback, questions
or concerns regarding the acquisition.