Avid® (Nasdaq: AVID) recently announced that the award-winning Avid VENUE |
S6L modular live sound system, designed to take on the world’s most demanding
live events and tours with ease, has been installed at the National Theatre of
Iceland in Reykjavik. Powered by the MediaCentral® Platform, the industry’s most
open, tightly integrated and efficient platform designed for media, the VENUE | S6L
will enable the company’s live sound professionals to achieve better sounding mixes
with greater speed and efficiency.

The National Theatre of Iceland (NTI) has been a leading theatrical institution since
opening 1950, and now puts on more than thirty productions each season. These
include a varied repertoire of new and classic Icelandic and international works,
musicals, dance pieces, puppet theatre and children’s productions. The theatre also
produces around ten original productions each year, and collaborates with
independent theatre and dance groups.

With the help of Avid’s regional partner, Nyja Umbodid, NTI recently invested in a
powerful Avid VENUE | S6L console. Avid’s flagship live system delivers the most
comprehensive live sound tools and workflows in the industry, with unrelenting
performance and reliability through its advanced engine design. With modern
touchscreen workflows and scalability to meet any challenge, it also provides
onboard plug-ins and Pro Tools® integration, with higher track counts than ever

NTI’s head of sound, Kristinn Gauti Einarsson, has a wide range of sound related
responsibilities at the Reykjavik theatre, from sound and PA system design and
sharing mixing duties on productions. Thanks to the system’s powerful processing
and flexible configurability, Einarsson lead the charge in the purchasing decision
behind the new Avid investment. “We’re a small repertoire theatre with around 500
seats and usually run three different shows each week. The VENUE | S6L helps us
meet the demands of multiple fast turnarounds without fail,’ he said. “Its
comprehensive array of network and I/O offerings means we can easily configure
the system to meet the needs of any scale of production. It’s capable of doing
everything we need here at the theatre and the output sounds great.’

The S6L runs on the latest VENUE 5.4 software and gives NTI many new control
surface and software workflow enhancements to simplify and customize the mixing
experience. With their purchase, NTI also invests in the preeminent client and user
community built around the Avid MediaCentral platform, that’s helping to shape the
collective future of the live sound industry. “Avid really listens to its customers
when it comes to improving VENUE software. With every update, the experience
just gets better and better,’ Einarsson explains. “For us, there’s nothing on the
market that competes with what Avid continues to provide us here at NTI.’

As well as being one of the country’s most technologically advanced entertainment
venues, the theatre also serves an important role in the development of new
Icelandic productions. NTI aims to help develop youngsters’ appreciation of the
theatre through original productions especially designed and intended for children
and youth groups, who visit the theatre for educational and learning experiences.