Christie® has partnered with Radio City Music Hall to provide its state-of-the-art
Boxer 4K30 projectors to enhance and add a new dimension to the world-famous
Radio City Rockettes productions. This includes the upcoming Christmas
Spectacular, starring the Radio City Rockettes and the 2016 engagement of New
York Spectacular, starring the Radio City Rockettes.
With the rapid growth of technology in live entertainment and the desire to
maximise the visual impact surrounding Radio City’s beloved theatrical productions,
The Madison Square Garden Company enlisted Christie Boxer for the projector
installation.
DWP Live used the versatile Christie Boxer to create a unique visual experience by
deploying three distinct arrays – eight on each side of the theatre and six in the
projection booth – creating an immersive environment fueled by a kaleidoscope of
colours and imagery onto the archway ceiling and backdrop.
“We did a temporary installation on short notice a few months prior for the “Adele’
live NBC broadcast at Radio City. After some meetings and a demonstration of the
¬¬Christie Boxer projector, we were thrilled to provide our services to the Madison
Square Garden Company to enhance its 2016 production of New York Spectacular
starring the Radio City Rockettes at Radio City with our content design upgrades to
make the show come to life in a big way and more immersive for the audience,’
said Danny Whetstone, DWP Live Founder and President.
“When discussing projector options for the upgrade install, we knew we wanted
30,000 lumens and a significant improvement in brightness, contrast and colour
depth. The Boxer was chosen as the best option because of its flexibility, lower
ambient noise level, and its ability to natively display 4k resolution,’ Whetstone
continued.
Working on another extremely tight deadline, this time over the Memorial Day
weekend, DWP Live and Christie rose to the occasion. The installation was
completed in only five days with the Rockettes already in full dress rehearsal and
only two weeks before the New York Spectacular opened.
“We definitely jumped through whatever hoops we could to get this done and
Christie was super accommodating, making sure we received everything we needed
to get it done on time,’ Whetstone added.
The installation is raising the profile of DWP Live as a company that not only
produces one-off events using projection mapping, but also permanent projection
mapping installations.
“The key takeaways from this installation are our ability to work on a short timeline
and our delivery of a quality product that will be enjoyed and experienced for years
to come. We don’t look at any projects as one-offs. We develop and design a real
structure for the long term,’ Whetstone concluded. “Not only did this project help us
build on our long-standing relationship with Christie, it created a footprint in New
York City at one of the most prominent venues in the world and strengthened our
relationship with the Madison Square Garden Company and Radio City Music Hall.
We are proud of what we accomplished and very excited for future collaborations.’