Christie®, a leader in creating and delivering the world’s best visual and audio
experiences, is pleased to announce that Citibank’s flagship branch Nova Faria Lima
in Sao Paulo (Brazil) has installed 19 Christie GS Series laser phosphor projectors to
create a 250 square meters permanent projection in its glass façade, which is the
biggest rear-projection mapping in Latin America. The installation has been carried
out by Founders, a Brazilian company that is part of the JChebly group, focused on
innovation for its clients that covers digital marketing, digital experiences, visual
solutions and content.
The impressive office, located in the influential and iconic area of Faria Lima
Avenue in Sao Paulo, is one of Citibank’s most advanced and innovative branch
outlets in the world. To celebrate the bank’s 100th anniversary in Brazil, Founders
was given the mission to turn this branch into a digital landmark in the heart of the
city.
One of the biggest cities in the world, Sao Paulo banned all billboards in 2007 to
fight what it saw as the growing problem of “visual pollution.’ As a result, Citibank,
Founders and Christie came up with an innovation-driven project to produce a new
billboard concept approved by the Clean City Law, making it the only billboard in
town.
Leonardo Chebly, CEO of Founders, in speaking about the installation said, “When
we received the assignment to turn the branch into a digital landmark, we analyzed
the branch´s architecture and developed specific solutions that use the front and
sideward glass façade to create a digital billboard.’
The installation was the result of solid teamwork involving several technicians from
Founders and Christie, including Andre Nuvens Ingnez and Daniel Monteiro Pereira,
Channel Sales Manager and Sales Manager Business Products respectively for
Christie Brazil.
The 19 Christie DWX555-GS laser phosphor projectors with 1DLP® technology were
installed at the façade of the office in a rear-projection set-up, producing an
impressive 100,000 lumen projection mapping over the glass façade and the laterals
of the office, covering an area of 250 square meters. The 24/7 projection is a
permanent source of information, entertainment and culture where media artists,
poets and designers are invited to create unique digital contents stating their views,
opinions and love for Sao Paulo. In doing so it has emerged as a powerful platform
that connects the city and its citizens.
Featuring laser phosphor illumination and equipped with 1280 x 800 WXGA
resolution, the Christie DWX555-GS eliminates the need for lamp and filter
replacements, providing 5,400 ANSI lumens and 20,000 hours of low-cost operation
with a small footprint, low-weight, quiet operation and a full suite of lenses.
Chebly concluded, “We are thrilled with this project, which has become a unique
attraction in Sao Paulo, and the partnership with Christie was a key point for us.
From the moment of pre installation until after installation, Christie’s team was
present to ensure that the entire project would be a success.’
