When Latin music megastar Marc Anthony set out to create the MAGNUS Media
entertainment agency, his team turned to Meyer Sound to bring the same level of
sound solutions from his live touring success to the venture’s new Miami
headquarters. The new space includes a showcase lounge and studio where
MAGNUS Media will work with emerging artists.
Founded in 2015 by Anthony and principal partner/CEO Michel Vega, MAGNUS Media
is a diversified enterprise focused on leveraging the power of Latin content creators
through artist management, music publishing, digital content creation, video
production, and music recording and distribution.
The new collaborative effort extends the existing touring relationship with Anthony,
where his rider specifies the Meyer Sound LEO Family.
MAGNUS Media Chief Operating Officer Felipe Pimiento explains that the agency
developed organically when Anthony came to the realization that, “”If everybody’s
calling me for advice, why not make this a business and set up a company that can
represent other musicians and athletes, and start a movement to change the
conversation where the influencers – the athletes and artists’ interests are first.’
And that’s where MAGNUS came from.’
The Meyer Sound system sets the tone for uncompromising quality in MAGNUS
Media’s exquisite lounge, the focal point where the company’s conviviality and
business acumen come together in a relaxed social setting. The system serves as
both a sound reinforcement system for live shows and also supports video playback
and background/foreground music reproduction.
The Meyer Sound installation at MAGNUS Media was initiated in large part by
Anthony’s long-time touring FOH engineer, Jose Rivera, who recommended that the
audio quality “at home’ reflect what audiences experience at the concerts.
“Marc and Michel have a clear vision of where they want to go with their company,’
says Rivera. “When they bring somebody here to sign with MAGNUS Media, they
want that artist to get excited about being part of the MAGNUS family. It was
important to Marc that whatever we do relating to audio be of the highest quality.’
The Meyer Sound system for the 150-person capacity lounge comprises two UPQ-1P
loudspeakers, two UPJ-1P and one UPJunior VariO loudspeakers, one 1100-LFC low
frequency control element, four MJF-208 stage monitors, and a Galileo loudspeaker
management system with one Galileo 408 processor. The mixing console is a
DiGiCo S21.
Meyer Sound LEO Family systems have been deployed for most of Marc Anthony’s
arena shows over the past two years, both in the USA and in South America. A LEO
Family system from VER Tour Sound is accompanying Anthony on his current 12-
city, 14-show tour of arenas and very large theaters that launched in Las Vegas and
wraps up in San Juan, Puerto Rico in December.
The lounge at MAGNUS Media also serves as a large, live recording space for use in
conjunction with the adjacent recording studio. Two small isolation rooms double as
songwriting rooms, with the main control room boasting an SSL AWS-900 mixing
console and a complete Pro Tools system.