SGM’s P-2 and P-5 wash light fixtures teamed up with Creativ Nation, formerly known
as Le Diplomate. The company has made many business upgrades and changes over
the past few months. Additional to their rebranding, their stock in fixtures has also
grown to make room for the revolutionary SGM IP65-rated P-5 LED wash light, which
is now available for rental in the Montreal region.
Most recently, Creativ Nation’s Martin Berthiaume was introduced to the architectural
segment of SGM by Marc-Andre Turgeon, sales manager for SGM Canada. Berthiaume
was curious to know more about the maintenance-free, outdoor-rated fixtures for a
particular project in mind. Berthiaume elaborated: “My client had a great openness in
terms of marketing and wanted to put promotional emphasis on his new real estate
project under construction. A 30-story retirement tower, the highest in Canada!’
Soon the crane illumination project was underway.
Berthiaume knew that there would be extensive challenges to beautifully illuminate
these structures while being mindful to not hinder the construction process. SGM’s
wireless DMX technology provided great versatility without compromising the
functionality of the wash light.
Berthiaume explained: “Our first challenge was to limit the installation of wiring so as
not to obstruct the various mechanisms of the crane from a height of 200 feet. With
the help of the wireless DMX technology of SGM, we were able to carry out this
mandate with brilliance.’
This was not the only challenges faced by Creativ Nation’s Producer. Power
consumption and output of the LEDs also factored into this project, however, these
issues were also resolved deploying SGM’s luminaires due to their bright and powerful
output, and relatively low power consumption. Berthiaume claimed: “Of course, there
was the electrical supply to be taken into hand, but we soon forgot this aspect when
we realized how small the power consumption of the P-5 and P-2 was.’
Another concern was how the fixtures would fit into the limited space. Relying on the
versatility and the mounting orientations of the fixtures, he began to test their
durability. “We had to rely on the mounting brackets of the fixtures for major safety
concerns in connection with the vibrations of the crane, constantly in motion. Follow
up visits revealed that the P-5 and P-2 linking system had not moved a millimeter!’
Lastly, it was important to create an eye-catching architectural piece without adding a
large number of fixtures. SGM’s saturated colors and extremely bright output allowed
Berthiaume to succeed with ease. “The end result was spectacular and enabled us to
note that we had overestimated the number of units needed. The impact and
enthusiasm around the illumination of the crane was a huge success and we are
extremely proud of the realization.
Marc-Andre Turgeon concluded: “Working with clients like Creativ Nation who are very
open- minded to new opportunities and challenges has been a privilege for me.
Seeing potential markets and being able to bring those ideas to people like Martin,
who in turn take those ideas and translate them into reality, is a dream come true.
Creativ Nation both understands our vision and embraces our vision for the future of
both temporary and permanent architectural lighting. I look forward to working with
Creativ Nation in the very near future on new and innovative projects.’
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