Clay Paky’s Chilean distributor, Valook, showcased more than 80 units of the
company’s latest fixtures as part of an Open Day event for local rental and
production companies, theatres, lighting designers and TV representatives.
Organised by Valook – which has been a Clay Paky distributor since 2014 – the
event was held on the rooftop of Santiago’s 64-storey Costanera Center Tower,
which opened in 2013 and is the tallest skyscraper in South America.
On show were Clay Paky’s Mythos, Glow Up, Scenius Spot, Sharpy, Sharpy Wash,
B-EYE K10 and K20, Stormy and Stormy CC fixtures. The event was introduced by
the Valook staff, accompanied by speeches and product demos by Clay Paky’s
Francesco Romagnoli and Massimo Piccinini.
“The Open Day was a very luxurious and sophisticated event, where only the most
important and well known exponents of the Chilean show business industry could
meet between each other and share experiences,’ explains Fabian Cortez Lopez
from Valook. “We wanted to invite our entertainment industry to experience the
new Clay Paky fixtures, which we are very confident about.’
Scenius is the new moving head spotlight at the top of the Clay Paky range. Its
advanced optical unit and the new 1400W OSRAM discharge lamp provide a much
higher light output than previous generation 1500W lamps. Scenius offers incredibile
white light and colour reproduction across a broad spectrum, including pastel
shades.
“Chile is a small country with a growing entertainment industry, and the Clay Paky
sales are even better than we expected,’ Cortez continues. “All the rental and
production companies that currently stock Clay Paky fixtures are working on the top
events in our country, and the fixtures they have are always out of their warehouse
on jobs. Therefore, the pay-back of the fixtures is very fast, making us believe that
Clay Paky is undoubtedly the best investment choice.’
Valook was formed in 2001 with the specific goal of supply supplying good quality,
affordable products to the professional lighting market together with fast,
professional and efficient customer service.
Valook’s Open Day is another example of Clay Paky’s continued expansion in South
America.
In late 2015, Clay Paky Mythos fixtures, supplied by Valook, illuminated the
Costanera Tower with a fantastic light show, designed by Toni Amoros, to celebrate
each match in the America Cup 2015 football tournament.
In May 2016, Mythos fixtures projected extremely luminous commercial messages
on the Costanera’s walls for a large company of South American hypermarkets.
Santiago-based Producciones Icardi also received Clay Paky’s Ambassador of Light
Award 2015-2016 for its contribution to the world of light installations in large-scale
shows, in recognition of its work on the America Cup Opening Ceremony, where an
array of Mythos fixtures was specified. Producciones Icardi is the first South
American company to win the award.
