Moscow-based production company MAX \ MAX chose the cutting-edge technology of
award-winning beam shaper the Claypaky Scenius Profile to feature in two distinct
lighting designs for two large-scale anniversary events. Both events – the 50th
anniversary of international cosmetic company Oriflame and the 25th anniversary of
international footwear company Analpa – were produced by the company earlier this
year.

In June, MAX \ MAX designed, created and produced the luxurious landmark
anniversary event for Swedish brand Oriflame, celebrated at Moscow’s giant
Olimpiyskiy Stadium (Olympic Stadium). The event was split into two main sections, a
business conference followed by a formal gala dinner, the Banquet of Directors. The
MAX \ MAX team was tasked with creating entirely different lighting looks for each, to
follow in quick succession.

“For this production, we worked closely with lighting designer Evgenii Juhnevich to
create straight, and calm lighting looks for the conference on the first day and a
dynamic, bright and complex lighting for the Banquet,” says Maxim Martynov, CEO of
MAX \ MAX Productions.

Providing the versatile front and rear light for the Oriflame event was the Scenius
Profile. “We expected good results from the Scenius as we know and trust the
Claypaky brand,” says Martynov. “Yet we were still surprised by what the fixture could
do. As well as being a strong profile light it also works great as a dynamic moving
head. The fixture’s ability to move and focus swiftly allowed us greater creative
potential and versatility during our design phase.”

The second event was Analpa’s 25th Anniversary, hosted at one of Moscow’s live
music venues, Tesla Place. For this event, MAX \ MAX once again had to create two
vastly different lighting looks for the evening using the same rig set-up and fixture
options.

“Our client wanted to open the show with a timecoded light display,” says Martynov.
To create the opening light show, Martynov selected the Claypaky B-EYE K20,
Claypaky Sharpy and Claypaky Mythos2 to work alongside the Scenius Profiles.

“This combination of Claypaky fixtures offered us the widest functionality and most
powerful collective light output,” says Martynov. “To build what we called a ‘light
picture’ around the audience, we rigged Sharpys above the entire area of the hall; this
immersed the audience into the show. We also then used Claypaky’s LED strobe light,
the Claypaky Stormy, as a stroboscope, but also as a wash fixture as we are big fans
of its bright, powerful light.”

The light show was followed by a fashion show featuring the footwear brand and its
partners, introducing a whole new set of lighting requirements for the MAX / MAX
team.

“The main difficulty in creating the lighting plot for this project was the task of
combining two completely different types of event,” says Martynov. “A fashion show
requires accurate lighting and the correct temperature of light for TV and photos. The
light show requires dynamic, spectacular effects. That’s why we decided to use the
Scenius Profile because its output is perfect for TV and photos. Its profile options and
its dynamic show functions also made it a great choice for this event.”