Multi-Media Events has taken ownership of a VuePix 3.6 Series wall. Owner of the company, Tim Fish, says the company has historically always placed more emphasis on its AV inventory rather than the other disciplines.

“We invested in the correct tools to allow flexibility in delivering picture perfect multi-screen and widescreen applications. As the business grew, we started investing in premium audio and lighting brands to support the AV inventory. For us it has always been about delivering an exceptional product and rather understating our product/service, to exceed the expectations of our client base. The acquisition of the high resolution VuePix screen was a natural extension of our inventory, offering flexibility in a variety of applications,” he says.

The company chose the 3,6mm product to differentiate itself from that of its competitors. The other main factor is that the majority of South African venues have very low ceilings. With the high resolution, Multi-Media Events can now offer creative AV concepts in smaller venues. Guests can also be seated closer to the screen and still have a detailed image. “We chose the VuePix product, as there is extensive flexibility in the manipulation of the image quality, particularly in the refresh rate, and the gamma, and colour correction. For our first purchase we have acquired 90 panels, we are however realising that we will need to make a further investment to keep up with client demand.”

“We have done a series of events in venues with a high ambient light factor. The screen really alleviates this problem and clients have reacted to this very favourably. The black levels are exceptional too in these environments.

One of these events was the Virgin Active Star Awards production hosted in Johannesburg, and on the Virgin event the 3,6mm product was superb, says Fish. “The image quality in this environment far superseded that of projection! A completely uniform, bright image with no mission of trying to blend projectors. We did, however, have a challenge in designing a structure for the screen as we could only hang 100kg per point from the roof of the venue. This resulted in us designing a Prolyte structure with an our-rigged cantilever. The full screen weighed over a ton, so this was an interesting challenge. The other huge learning curve with LED is that it takes time to set it up and it takes time to take it down, particularly if you want to look after the screen properly.”