Philips Lighting recently announced that its lighting technology was used for the
Global Denim Awards Triennale in Milan, an annual celebration of the very best of
denim couture. Visited by His Majesty King Willem-Alexander and Her Majesty Queen
Maxima of The Netherlands, this year’s event focused on Italian and Dutch
collaborations in design, innovation, sustainability and craftsmanship.

Philips Selecon Accent LED BeamShaper fixtures were used to illuminate the
mannequins displaying the outfits inside Milan’s Palazzo della Triennale. The lighting
was installed by Dutch lighting specialist Jurlights, whose art director Pol van Veen
was the lighting designer for the international showcase.

As a specialist in lighting high-end international fashion events, van Veen’s priority is
to enhance the appearance of the clothing on display, bringing to the fore all the
colour, texture and detail of their design, ensuring the very best results for both the
eyes of the audience and the lenses of the cameras.

The Philips Selecon Accent LED BeamShaper is designed for precisely these
environments. A stylish and versatile tool, it offers light output with an excellent
Colour Rendering Index (CRI) of 95, along with four captive shaping shutters to
minimise untidy light-spill and sharp gobo projection from its advanced optical
system.

Available in three colour temperature variations, the fixture offers designers a choice
of natural light colour temperatures. As van Veen’s design employed Philips Lighting
TL fluorescent tubes to create a clean, cool white light environment, the 4000 Kelvin
versions were chosen to complement and reinforce this output. The ‘natural white’
colour temperature of the BeamShapers enhanced the definition of the fashion
creations on display.

Van Veen says, “The additional light from the BeamShapers made all the details in the
colour and depth of the clothing much more visible. The coloration and intensity are
clearly of high quality. As an art director, I can think of many more situations that
these fixtures would suit perfectly.”

Colin Kavanagh, general manager of Philips Entertainment Lighting, said, “At Philips
Entertainment Lighting our focus is on making real products for real customer needs,
helping them to be successful at what they do, both creatively and in their business.
This beautifully-lit fashion event is another high-end application in which our
innovative, high quality, low-energy lighting technology is fulfilling that focus.”