The up-coming Prolight + Sound Guangzhou 2015 has grown by 18% due to strong
exhibitor support and the expanded Audio Brand Name Halls is in response to the
huge demand for high-end audio products in China.

Prolight + Sound Guangzhou continues to receive strong support from the pro audio
and lighting industry with its 2015 show expanding by 18 percent to 130 000 sqm of
exhibition space. The expanded show will now occupy 12 halls at Area A and B of
the China Import and Export Fair Complex.

The show, which will take place from 5 to 8 April 2015 during the industry’s prime
sourcing season, has attracted almost 1 300 exhibitors, making it by far, China’s
largest industry fair.

Commenting on the tremendous growth, Ms Fiona Chiew, deputy general manager
for Messe Frankfurt (Shanghai), says: “Already more than 90% of our 2014
exhibitors have signed up for the show. The overwhelming response is largely due
to their successful experience last year. They believe that Prolight + Sound
Guangzhou is the best platform for launching their products to the Chinese market,
especially as we are expecting 70 000 Chinese and international visitors to attend
the show.’

Huge demand for high-end audio products in China

In 2014 three Audio Brand Name Halls were launched and for the 2015 show, the
number will increase to four with the new hall 13.2 in Area B. This will allow leading
international and local brands to raise their brand image at this premium business
platform.

Exhibiting in this new hall are returning brands: Ableton, Active-audio, Adamson,
APEX, Avid, AUDAC, AVMEDIA, beyerdynamic, CARLSBRO, Clair Bros, Crown, db
Technologies, dbx, DPA, ENEWAVE, FBT, Funktion-One, Hayaco, HARVEY, KV2, JBL,
KRK, Lexicon, Mach, Master Audio, NEXT-proaudio, Proel, RAM audio, Seeburg
Acoustic Line, Sennheiser, Shure, Sonifex, Soundcraft, Soundking, Studer,
Studiomaster, Twaudio, Ultmate and Yamaha.

Brands joining for the first time include APG, Architectural Acoustics, Audio Zenit,
Beyma, Cicognani, Countryman, Crest Audio, DAS, d&b audiotechnik, elite Core,
Kempton, MediaMatrix, MIDAS, Neumann, Peavey, Phonic, PKN, PL-audio, QSC,
Qube, timax and Xilica.

Renowned German brand beyerdynamic from hall 5.1 is optimistic about the
opportunities in China’s cultural market and is hoping to further access this sector
by joining the show. Jason Zeng, sales director for the company, says:
“beyerdynamic is a top audio brand with 90 years history and we have been
supporting the Prolight + Sound shows for a long time because of their industry
influence. Having good responses from the last edition, we decided to showcase our
full product range in the 2015 show including TG wired and wireless microphones,
professional surveillance headphones and headsets, Quinta wireless conference
system and Orbis wired conference system. We will also organise new product
demonstrations so visitors can know more about these.’

Another returning exhibitor AV Media, located at hall 4.1 and hall 13.2, will
showcase KV2 Audio, Peavey, Mediamatrix and AVMedia with lines for
entertainment, performance and conference use. Commenting on the recent
development of entertainment and performance industry in China, the
representative from marketing department said: “The market has certainly a higher
requirement for audio products. They have to be professional, comprehensive and
user-friendly. We believe that the wide variety of our product lines plus our
professional service can serve market needs. Joining the Audio Brand Name Halls
gives us good exposure to the Chinese market and the business potential of
Southern China.’

Spanish brand Beyma from hall 13.2, a first time exhibitor of the show, plans to
take advantage of the show’s leading industry position to raise their business profile
in Asia. Ms Lily Xiao, general manager for Beyma China explains: “Chinese audio
system manufacturers are becoming more advanced in audio product technology,
leading to an increased demand for this technology to be used in European-made
speakers and compression drivers. A show like Prolight + Sound Guangzhou is a
great opportunity for us to let our customers in Asia, especially in China, learn
more about our latest products, including our new 10, 12 and 15-inch compression
drivers and coaxial, which we will launch at the show.’

In addition, to help buyers navigate the larger show area, exhibitors will be grouped
by products in different halls. This applies to the Audio Brand Name Halls, Pro Audio
Hall, Lighting Hall, Enping Microphone Halls and KTV halls. The Enping Microphone
Hall will be relocated from Area A to Area B, Hall 12.2. As this hall was fully booked
shortly after opening for booth applications.

Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong
International Science and Technology Exhibition Company (STE). For more
information about the show visit: www.prolightsound-guangzhou.com or email:
plsgz@hongkong.messefrankfurt.com.

For more about other Prolight + Sound fairs listed below visit: www.prolight-
sound.com.