Through the launch of their online radio station Prosound LIVE, Prosound has gone one step further in their support of live music and the arts in Sub-Saharan Africa.
Prosound shares a long history with the South African Music Industry and is committed to supporting the development of local musicians. Prosound recognises SA’s dynamic arts and music legacy as one of the country’s richest resources contributing to SA’s distinct identity. In an industry where so many talented artists are at risk of being drowned by the mainstream, it is vital that they are given a space to expose and present their style to a wider audience.
Prosound LIVE radio is providing a much needed platform for any genre/subculture of music that has a following in South Africa but no medium to present itself. “Prosound encourages artists to think of new ways of selling and presenting themselves in our new, cluttered digital world,’ says Justin Acres of Prosound. By providing a live space for live streaming, recording and rehearsing in a production studio, a radio studio and OB (outside broadcast) capabilities – aspiring DJs, producers and musicians have a setting in which to show-case themselves using state-of-the-art equipment. Years of experience have proven that seeing Prosound equipment in action is what wins the products their biggest fans. The Prosound LIVE demo room plays host to live gigs and DJ workshops where products are put through their paces by interested artists.
“As Prosound, we recognise that artists are the life blood of our business,’ says Acres, “by investing in and exposing the best SA has to offer, outside of the mainstream, everybody wins.’
Prosound is always eager to add more to their diverse programming schedule. If you would like to pitch an idea to Prosound LIVE please contact Matt Hallowes on prosoundlive@prosound.co.za or call 011 470 6800. Also visit our Facebook page – facebook.com/prosoundliveradio.
