When creating the plot for the Robbie Williams Heavy Entertainment Show Tour, or for
that matter any other lighting design, Lighting and Production Designer Mark Cunniffe
is very much driven by the artist, for whom he is working.

“I try to achieve something out of the ordinary and wherever possible something
thought-provoking, but at the same time, I stay clear of any approach that could be
considered to be overpowering the performance.

I still believe very strongly that the role of a lighting and production designer is to be
supportive and sympathetic as opposed to overpowering. I consider myself to be
nothing more than a support act for the main attraction.’

For this show, Mark Cunniffe needed a reliable small moving head but was unable to
find the perfect match. In dialogue with SGM, visiting their HQ in Denmark, he
expressed his need, which set into motion an immediate development plan headed by
CEO Peter Johansen.

“I needed a small, bright, PC lens wash light that would give me a great beam of light
while in an IP65-rated housing. I have an aversion to light inside domes in outdoor
situations, and the G-4 Wash-Beam was the perfect answer to my design parameters,’
Mark Cunniffe states.

The technology was already created as the foundation of the majority of SGM’s
product portfolio. However, Mark Cunniffe’s request brought the strings together for
this product novelty.

“Our R&D department loves a challenge. We strive to make the perfect tools for
lighting designers to create pieces of art. In this particular case, it was a great
pleasure to fulfil Mark’s need and a gap in the market. Seeing the result of his design
vision, I am proud that SGM has played a small part as a means to accomplishment,’
comments Peter Johansen.

Robbie Williams is currently on his Heavy Entertainment Show Tour, and his stage is
packed with powerful SGM luminaires. All of them are

based on LED technology. “I chose them because they are bright, reliable and IP65-
rated,’ he says.

“Outdoor touring in Europe is fraught with difficulties, not least weather related
issues. I wanted a majority of my lighting fixtures to be IP65-rated, and that’s why
70% of my fixtures have this feature’, he elaborates.
To accomplish his vision for the show, Mark Cunniffe deployed a staggering 170 x G-4
Wash-Beams, 180 x SixPacks and 196 x Q-7. As for where they are mounted, the
answer is clear: “Everywhere!’