One of the most remarkable “free concerts’ ever staged took place recently at
Florence’s Piazza della Signoria, an L-shaped square in front of the historic Palazzo
Vecchio.
The idea was conjured up by Powersoft, who sensed that by taking over this famous
square with an impromptu “orchestra’ — all “playing’ their Deva sensor-equipped
multifunctional device that enables audio messaging and video capturing — they
would be staging something unique. The event coincided with the company’s pre-
Frankfurt distributor meeting.
The idea was to showcase and interact with the Powersoft multimedia division
flagship, known as Deva (http://deva.powersoft.it/). Deva represents
the first ever conceived all-in-one and computerised multimedia platform, featuring
solar power, bi-directional wireless A/V communication, lighting, paging, Class D
amplification (and much more), in a compact IP65 enclosure.
Limited only by the imagination, this hi-tech advanced platform is revolutionising
the way machines communicate with peers and people. Aside from its broadcast
messaging, entertainment and surveillance capabilities, a tailor-made “FOC’
software manager (DSM) allows Deva to integrate multiple communication solutions
into an elegant and teardrop-shaped form factor that is often depicted as a “human-
droid’.
According to Francesco Fanicchi, Powersoft’s head of Brand & Communications,
“Deva is such a revolutionary product that we wanted to do something unusual to
showcase its uniqueness. ‘
Consequently, after receiving permission from the city Mayor, some 20
representatives of the company strapped on their Deva devices to form a simulated
ensemble, following the commands of Letizia Dei, conductor of the Light Gospel
Choir.
The open air concert kicked off with Rossini’s William Tell Overture, followed by the
aptly named That’s Entertainment from Arthur Schwartz. The public were then
immersed in pure dolce vita with Dean Martin’s That’s Amore before the Deva
proudly played Il Canto degli Italiani, the Italian National Anthem.
“Every Deva was assigned a different instrument — and all were perfectly in sync,’
continued Fanicchi. The orchestra leader then helped to transfer the sound over WiFi
using the native Deva software from a laptop to each Deva, playing to the many
people who had gathered to watch the event.
In conclusion, Luca Lastrucci, CEO and founder of Powersoft, said, “Powersoft
represents a “Made in Italy’ company and we are proud to have demonstrated this
great technology in our home city. Florence is well renowned as the birth place of
many scientific and cultural personalities; thus, the presence of an event like this is
entirely justified in the capital of Tuscany. ”
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