French LED digital lighting manufacturer, Ayrton, worked in close conjunction with
exclusive US distributor, Morpheus Lights, to present its dynamic new line-up of LED
lighting products to the US at this year’s LDI show in Las Vegas.
Ayrton’s latest innovative creations were shown in a dramatic 300-fixture showpiece
display on the shared Morpheus Lights/Ayrton booth.
The demonstration featured the new, 15:1 zoom-equipped MagicPanel™-FX
projector and the brilliant new MagicBurst™ 240,000 lumen graphic strobe
luminaire, along with IntelliPix™-XT, VersaPix™-RS and AlienPix™-RS fixtures. The
display also introduced two exciting new additions to the MagicDot family: joining
the original MagicDot™-R, winner of Live Design’s 2016 Product of the Year Award
for Effects, were the scaled up MagicDot™-XT and the zoom-equipped MagicDot™-
SX. Also presented were recent Ayrton favourites: DreamPanel™-Twin, WildSun™-
K25 and NandoBeam™-S9
Ayrton’s impressive light shows are now legendary and have proved major hits
online as well as in reality. The visually stunning, 6-minute extravaganza for LDI
2016 was created by Ayrton’s long-time collaborator, lighting designer Stephane
Migne and his programmer, Arnaud Pierrel. It wowed visitors once again with a
stunning display of innovative and unique lighting tools, drawing them in to discover
what’s new from Ayrton, and to gain inspiration and insight into the capabilities of
each new fixture.
“The booth was busy at all times with people who’d come to watch our light show
and request technical and commercial information,’ says Valere Huart, International
Sales Manager for Ayrton. “There is no doubt that the Ayrton brand is now well
established on the US market and we were able to witness this first-hand by the
sheer number of visitors who sought us out. Both the Ayrton and Morpheus Lights
teams enjoyed a fantastic show. I believe it was the best ever for us in Las Vegas.
We are happy to have pushed the envelope in developing original, innovative
solutions once again!’
Keith Bennett, National Sales Manager for Morpheus Lights, agrees: “Morpheus
would like to thank everyone who visited us at LDI 2016. Once again, we were
thrilled to present new technology from Ayrton to our clients and to the
entertainment technology marketplace.
“We appreciate the outpouring of support and enthusiasm that we received at the
show, and we look forward to continuing to support Ayrton’s philosophy of
“Innovation: Not Imitation’.’
Full details of the new products from Ayrton can be found on their website at www.ayrton.eu
Morpheus Lights can be contacted by visiting www.morpheuslights.com
The spectacular LDI 2016 light show by Stephane Migne can be viewed online at http://www.ayrton.eu/tube and https://vimeo.com/188331743
