Barco, a global leader in visualization technology, is showcasing its turnkey digital
signage solutions designed to maximize sales and drive brand loyalty in the retail
and movie exhibition industries. Barco will also demonstrate new solutions for the
connected enterprise enabled by the powerful X2O platform.

Barco is collaborating with digital retail experts at MaxMedia to provide retailers
with an integrated solution designed to deliver a connected customer experience to
today’s media-savvy shoppers. This scalable, cloud-based solution leverages
MaxMedia’s strategic planning and dynamic content creation capabilities with Barco’s
Intelligent Display Network™ to connect content and people, anywhere any time.
The result: customers are engaged in a more entertaining, emotionally satisfying
shopping experience that entices them to spend more and shop often.

“With the help of MaxMedia’s shopper psychology model called CENTER , Barco’s
goal is to make positive, emotionally-targeted connections with customers,’
comments Bas Van Heek, Strategic Marketing Manager Retail & Advertising for
Barco. “With bi-directional digital signage, we can activate customers’ triggers,
engaging them in their own personalized story to predispose them to purchase a
product or feel a sense of brand loyalty.’

Barco’s solution is the only global closed-loop system connecting content, audiences
and everything in between, with sensors that provide valuable data allowing
retailers to predict and measure content effectiveness to improve retail and
advertising messaging and prove positive ROI.

Barco is also bringing its interactive digital signage technology to movie theatres,
turning lobbies into revenue-generating entertainment centres. The team has
developed the Barco Lobby Experience, which enlivens the lobby with animated box
office and concession boards, interactive movie posters, and dynamic trailer
presentations that drive engagement from the moment customers enter the theatre.

“Our Lobby Experience solutions create an entertaining pre-show experience for
patrons, while monetizing this valuable real estate in the form of additional ticket
sales and concessions promotions,’ comments Shawn Medlin, Director of Sales &
Business Development Digital Cinema–Lobby Experience for Barco.

By leveraging its strong relationships with movie studios and third-party hardware
providers, Barco is the only digital lobby signage provider to offer a complete
solution designed specifically for the cinema: visual displays; digital media players;
visual communications software; full integration services for POS and other
corporate platforms; studio-created movie assets; and content creation and
management services to customize each lobby.

Barco’s Retail, Lobby Experience and Digital Workplace solutions are all powered by
the HTML5-based X2O platform, which delivers real-time visual communications to
the right audience, at the right time, on the right device to fuel customer
engagement. The Barco team works closely with customers to deploy an easy-to-
use, scalable solution employing its LED, LCD and Projection solutions to display
content. On the back end, audience measurement data captured by the IDN can be
used to adapt merchandising practices to the clientele and drive business decisions
to improve performance.

Innovative applications built to support today’s digital workplace, powered by the
X2O platform, will also be on display. Barco solutions for the “new way to work’
include dynamic dashboards, company news channels and more delivered to digital
signage displays, video walls, and mobile devices. X2O will highlight the most
recent addition to the X2O platform: the X2O.Join Connected Desktop app. X2O.Join
lets users view channels on their desktops in addition to seeing them on digital
displays and video walls. These channels can be displayed on the desktop for
continuous real-time updates, as well as broadcast over the network as targeted
pop-up notifications or critical alerts.

Visit Barco in Booth #917 at DSE 2016 to witness the digital signage revolution
taking place in retail stores, movie theatres and corporations across the globe. The
show occurs March 16-17 at the Las Vegas Convention Centre.