Mediatech Africa, Africa’s only media and entertainment technology expo, attracted
thousands of visitors with a combined spending power in the multi-billions this year.
Reflecting the growing focus on broadcast and entertainment technology across the
continent, Mediatech Africa 2015 increased its visitor numbers by around 7% over
2013.

This year, the event attracted over 7400 key players from 20 African countries, with
over 50% of respondents to visitor surveys at the event reporting they make buying
decisions for their organisations, and over 26% saying they influence buying
decisions. Crucially, nearly 1,000 of the organisations represented have a
technology spend of over R1 million a year, and 94 of them have a spend exceeding
R50 million annually.

The exhibitors at the expo could find no fault, suggesting that Mediatech was on par
with most international expo’s.

According to Wynand Langenhoven, CEO of Peripheral Vision, this year’s Mediatech
show was significantly busier than the previous show. “The quality of the show has
increased and besides the normal visitors, we have also been seeing a lot of end
users attending the show this year. To me, this is further evidence of the growth of
Mediatech through the years,’ he said.

Duncan Riley, Director of DWR was impressed with the turnout at the event, saying:
“The wonderful thing about Mediatech is that it’s creating a platform where end
users can greet CEOs and owners of great national and international companies,
which is an amazing thing.’

The quality of the show was important for Marketing Manager of TID Tiaan
Hoogstad, who said that the African part of the show continues to grow and that this
indicates just how important Mediatech is becoming, not just for South Africa, but
for the continent as well.

Mediatech Africa was an outstanding success for Audiosure, which participated with
four stands and six distinct areas, showcasing more than 18 brands. “The lightshow
at the Audiosure stand was really quite special,’ said Stephane Gressier,
International Sales Director of Chauvet. “We’ve always believed that the best way
for anyone to appreciate what our lights can accomplish is to see them in action.
This enthusiastic response to the show at the Audiosure stand certainly proved this
point.’

Terry Bourquin, Marketing Executive of Electosonic SA said Mediatech was an
exceptionally well organised trade show. “It looked stunning, I loved your app, your
advertising was great and… the logistical operations ran like clockwork,’ she said.