DSS Europe 2017, held in Munich, Germany, delivered on its promise to provide a
business roadmap for the international Digital Signage and DooH industry as record
numbers of delegates attended the two-day conference and expo in Germany.

Attendance at DSS Europe, the first to be held at the Internationales Congress Center
Munchen (ICM), was the highest in its 11-year history. Almost 700 attendees came to
the conference and expo representing an increase of 53% on the 2016 edition.

The conference, comprised of keynotes, presentations and panels, explored digital
signage and retail experiences alongside Digital Out of Home (DooH) and Smart
Cities. The twin-track programme provided delegates with exclusive market
intelligence on new products and technologies and their application in real world
strategic business scenarios.

At the forefront of the debate was the key role Digital Signage will play in the
evolution of the “bricks and mortar’ store and how retail businesses might engage with
the consumer in light of digital competition. For the DooH conference track, the
inevitable rise of programmatic was the dominant theme throughout the sessions
chaired by Channel Media’s Editor-in-Chief Bob Snyder.

Florian Rotberg, DSS Europe Chairman and invidis consulting managing director,
commented: “Attendees got a real sense of the way forward – the challenges and the
opportunities. For retail we are looking at integrated, holistic solutions, engaging
customers in innovative and flexible ways. Digital Signage will be right at the heart of
the in-store offering whether it’s being used to deliver information, storytelling or

He continued: “With the coming together of content, big data, and programmatic we
will see the transformation of the DooH marketplace. The result of this will be the
increased personalisation of Digital Signage in this sector.’

A highlight of DSS Europe included the Evening Event and Awards, sponsored by
InfoComm International, which took place at the close of the first day of the

The awards were given to three companies in each category, as follows:

Displays (DACH):

1. Samsung Electronics

2. NEC Display Solutions Europe

3. LG Electronics Deutschland

Software (DACH):

1. Grassfish Marketing Technologies

2. mdt Medientechnik

3. Pichler Medientechnik /easescreen

Integrator (Germany):

1. Xplace


3. T-Systems.

International Integrator (Austria):

1. feratel media technologies

2. DMS Digitale Mediensysteme

3. Pichler Medientechnik

Integrator (Switzerland):

1. JLS Digital

2. Westiform Holding

3. ScreenFOODnet

A busy show floor adjacent to the conference area ensured that over 30 sponsors and
exhibitors were able to make the most of the benefits of the extended DSS Europe
opening hours and the new venue was able to offer.

Mike Blackman, Integrated Systems Events managing director commented: “The
largest numbers of attendees, exhibitors and sponsors have ensured that DSS Europe
remains a key destination for the Digital Signage community. I am very pleased that
they have all enjoyed a very successful two days and would like to thank all of those
who have supported it.’