Exterity at The Stadium Business Design & Development Summit

Exterity, a leading provider of IP video and digital signage technologies, today
announced that it will showcase its end-to-end product portfolio at The Stadium
Business Design & Development Summit (October 31 – November 2, 2016 at Old
Trafford, Greater Manchester, UK).

Exterity enterprise IP video solutions enable venues and teams to communicate a
dynamic mix of live footage and action replay, information, announcements,
advertising and scores on any number of screens around the venue to exceed the
entertainment expectations of fans and visitors and create lasting memories of a
great day out.

Visitors to The Stadium Design Summit will be able to discover how Exterity
solutions are used by stadiums and venues around the world to:

• Deliver high quality, live-action TV, news and sports programming to any
screen or mobile device throughout the venue to keep visitors engaged and totally
immersed in the action.
• Easily create a personalized TV and video experience for guests in hospitality
suites.
• Combine digital signage with IP video to display a combination of live TV,
visitor information, sponsor’s adverts and announcements, as well as RSS feeds.

• Automatically record event coverage for later analysis to help venues assess
and improve events or team performance in future games.
• Easily integrate with other stadium technology including third-party signage,
ticketing and VIP services.
• Integrate with external broadcast equipment to enable on-site broadcasters to
monitor their channel output.
• Minimize glass-to-glass latency when streaming live, close-up action.

Exclusive to The Stadium Design Summit, Exterity will be part of a hosted tour of
Liverpool FC’s newly redeveloped Anfield stadium, where Exterity’s IP video solution
has been deployed. The tour will enable Summit visitors to witness how the Exterity
system is enabling up to 54,000 fans to remain engaged in the game with live TV
streamed around the venue.

Exterity IP video solutions are used by stadiums and venues of all shapes and sizes,
including 4 of the stadiums that hosted the UEFA Euro 2016 Championship (various
locations, France), Celtic Park Stadium (Glasgow, Scotland), King Abdullah Sport
City (Jeddah, Saudi Arabia), The Open (St Andrews & Royal Troon, Scotland), PSV
Eindhoven’s Philips Stadium (Eindhoven, The Netherlands), the Royal Randwick
Racecourse (Sydney, Australia), Ulster Rugby (Belfast, Northern Ireland) and more.

For more information contact Lauren Alboini, Platform PR at +44 (0)20 7486 4900 or
go to exterity@platformpr.com