Musikmesse and Prolight + Sound 2018

Another highlight for the international audio community is to be integrated into Musikmesse and Prolight + Sound. For the first time, A3E (Advanced Audio + Application Exchange) is organising an exciting professional-development programme within the framework of the trade-fair duo. The “Future of Audio + Music Technology’ conference will be held in Room “Entende’ on Level 4c of Hall 4 on Friday, 13 April 2018 and illuminate subjects that are impacting decisively on the global music industry. A3E is a leading industry resource dedicated to the future of advanced audio applications and new music technologies. The conference will be held in English and admission is free of charge for all Musikmesse and Prolight + Sound visitors.

The key topics to be covered by the conference include:

• The global musician – next-generation cloud DAWs for worldwide collaboration

• Wearable technology for musicians

• Designing products for the wireless musician

• Virtual & augmented reality for studio production and live performance

• Touchscreen apps and controllers for the studio and stage

• App integration for traditional instruments

• Artificial Intelligence & machine learning

“As a future-oriented platform, we are committed to promoting the transfer of information in the industry. We are delighted to team up with A3E, an organisation that enjoys a first-class reputation among professionals in the audio segment, to implement a high-grade educational conference. ‘The Future of Audio + Music’ programme is aimed at developers of audio solutions and at musicians, producers and sound engineers. Thus, it represents a perfect addition to our trade-fair duo’, says Michael Biwer, Group Show Director in the “Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt Exhibition GmbH.

“A3E is both proud and honoured to now be part of the world-class trade fair duo that is Musikmessse and Prolight + Sound and to be working with a world-class organiser such as Messe Frankfurt. Europe has always been a major force in the advent of new music technologies and provides all the key resources and communities that are essential in driving next-generation audio development. Musikmesse and Prolight + Sound will provide an amazing base for A3E to help bring thought leaders together to further advance the Future of Audio + Music Technology’, says Paul Sitar, A3E LLC President and A3E Show Director.

Further information about Musikmesse and Prolight + Sound can be found at and

More about A3E at

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Musikmesse and Prolight + Sound 2018

The audio, DJ and recording segment is being given a new and central presentation
platform at Musikmesse and Prolight + Sound. From 2018, exhibitors who used to be
spread over several halls at the two fairs will make their presentations together in Hall
4.1. The advantages include shorter walking distances for visitors and optimum
target-group reachability for exhibitors. Hall 4.1 will be a part of both Musikmesse and
Prolight + Sound and, therefore, integrated into the visitor marketing and information
services for both events, from the exhibitor search engine to apps and the official

“The synergies generated by Musikmesse and Prolight + Sound are a decisive factor
behind the success of the two events. Bringing together the various parts of the
audio, DJ and recording product segment in Hall 4.1 will reinforce these positive
effects’, says Michael Biwer, Group Show Director of the “Entertainment, Media &
Creative Industries’ Business Unit of Messe Frankfurt. “The new concept for Hall 4.1 is
the result of numerous discussions with companies from the sector.’ Many exhibitors,
such as Antelope Audio, Audio Precision, Bigger Boat Distribution, Cordial, ES-
ProAudio, InEar, Ferrofish, Klotz AIS, Microtech Gefell, Sommer Cable and Warm
Audio, have already registered.

Hall 4.1 is in the heart of Frankfurt Fair and Exhibition Centre. The focus of the hall
will be on products of interest to both professional users from the event and media
technology segment and musicians, music producers and musical-instrument retailers.
The products include microphones, effects and signal processors, cables, mixing
desks, control units, monitoring tools, production tools and recording hardware and
software. As in the past, visitors will find products for (live) PA systems and fixed
installations in Hall 3.1.

Also part of Hall 4.1 is the “Silent Stage’ area, which was launched in 2017 and
presents an innovative stage concept for clean sound and effective monitoring, as well
as the Sound & Recording Lounge, which offers lectures on mixing, miking and
production. Other events in cooperation with the exhibitors are in planning.
Hall 4.1 will be open from 11 to 14 April 2018 (Wednesday to Saturday), i.e., on all
days of Musikmesse.

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