With over three months to go before it opens its doors Integrated Systems Europe
2017 has been confirmed as the biggest exhibition in the event’s 14-year history
following an increase in show-floor space, exhibitors and halls.

A true indication of the event’s international pulling power is the fact that ISE 2017
will see 135 first time exhibitors making their debut at the show. This confirms ISE
as the destination of choice for companies looking to build their profile and business
opportunities in the AV marketplace. In total, ISE 2017 will feature over 3,000
square metres of additional show-floor exhibition space compared to ISE 2016.

Integrated Systems Events Managing Director, Mike Blackman commented: “Making
sure that we can feature all of the world’s leading AV vendors and service providers
has always been a priority for us in delivering value for ISE attendees. With the
expansion of the show I am delighted that we are able take the attendee and
exhibitor experience to the next level for our 2017 event.’

The 2017 edition will not only be the largest but also the most compelling show
produced so far. A Closing Keynote featuring Cirque du Soleil’s CEO Daniel Lamarre,
the largest ISE educational programme so far produced by CEDIA and InfoComm
International plus five Show Floor Theatres all point towards a rich and vibrant four-
day event.

To help cope with the show’s continued year-on-year growth the RAI Amsterdam
will be introducing an additional hall and pavilion, a new hall numbering system and
increased car parking facilities. The new hall, named Hall 9, will be able to be
accessed via Halls 8, 10 and 11. A new Pavilion will be erected at the Congress
Square providing an additional 1,500 net square meters of exhibitor floor space. It
will connect with the Exhibitor Foyer, Diamond Lounge and Auditorium. The
combined area will now be known as Hall 14.

Blackman continued: “We will be able to provide more space for exhibitors and
create a richer experience for attendees over the four days of the show. As ISE
evolves and grows it’s great news that our venue partner is working with us to take
the show forward.’

Furthermore, a total of 940 additional parking spaces have been created to meet
the expected increase in attendee demand.

The introduction of the new areas means that some “traditional’ halls and areas
within the RAI Amsterdam will be renumbered. These include the Amtrium, which
will now be Hall 4, Hall 4 and 5 will now just be at Hall 5, Hall 9 will now be Hall
11, Hall 11 will be Hall 12, Hall 12 will be Hall 13, and the Europa Foyer/Diamond
Lounge will be Hall 14.

Other updates at ISE 2017 will include the introduction of a new Smart Building
Theatre into the new Hall 9 and a focus on Education Technology in Hall 13.

The next Integrated Systems Europe will take place from 7-10 February 2017.