Powersoft arrives at ISE 2016 (Booth #7K-182) on the back of an incredible year
spent raising market share in global markets.

Aside from their successes in concert touring the release of the Dante-supporting
Ottocanali series of multi-channel amplifiers (12K4, 8K4, 4K4) has given them a
platform for installers that in turn has enabled them to raise their profile
exponentially at this vitally important show.

Fittingly the journey through 2015 ended with two Powersoft 12K4 amplifiers being
specified and installed at global flagship brand the Ministry of Sound London, to
drive the newly enhanced Dolby Atmos system in the main room, while across
London at the same time Old Barn Audio were installing Powersoft at the Olympic
White Water Centre and sister venue the Lee Valley Ice Centre, which also hosts
several London Ice Hockey teams.

But it has not only been the world’s leading dance club — and Olympic sports
venues — that have been knocking at the Italian manufacturer’s door. Since the
release of the new Ottocanali series they have increasingly been opening channels
into the world of casinos and theme parks, theatres and concert venues.

This escalating network will be reflected in Powersoft’s stand design at ISE where
they partner with their Dutch distributor TM Audio, part of the Ampco Flashlight
Group.

Powersoft has injected typical Italian style and swagger, adopting a white, “building
block’ Tetris-like theme that subliminally focuses integrator attention on the
importance of interoperability and functionality between systems.

As a clear differentiator from the competition, the set of white furniture resembling
the Tetris blocks, will be offset by a single Tetriminos piece in the form of a blue
cube, which designates Powersoft’s amps.

Explains Powersoft’s Brand and Communication Director Francesco Fanicchi, “This
eye catching stand has been set up to differentiate us from the competition and
demonstrate how Powersoft amps suit any application. The slogan: “Install-
dedicated amplifiers. Designed to always fit in’ sends a clear message to visitors at
what is the system integrators’ main European trade show.’ This also links up to a
new web campaign initiated by Fanicchi with links to major pro-audio websites.

Away from the booth, the Italian company will be sponsoring AV Magazine’s AV
Academy, where Ottocanali DSP+D and the X Series will feature in these
educational seminars. Also, for the third consecutive year, Powersoft will be co-
sponsoring Dante AV Networking World, where in the midst of the Dante training
workshops will be further Ottocanali and X Series product demonstrations.

Of course, such mercurial growth has to be supported with solid infrastructure,
global training academies and qualified human resource. To that end Powersoft
recently recruited the hugely experienced Benelux-based Marc Kocks in the newly
created role of Business Development Manager (Install Market) for the EMEA region
— as a precursor to establishing a new Application Team.