Prolight + Sound Shanghai, Asia’s professional audio and lighting show, received 24 017 visitors from 88 countries and regions when it took place at the Shanghai New International Expo Centre, from 8 to 11 October 2014.
The 2014 show featured the latest technologies and products from more than 500 leading brands and suppliers representing 18 countries and regions including Aiweidy, Audiocenter, Avid, Behringer, Bose, Clair Bros, dB Technologies, DiGiCo, DJ Power, DPA, Electro-Voice, Fidek, Funktion-One, GIS, Global Truss, Hi LTTE, ITC, JBL, JOLLY, Kaifat, Klark-Techik, KV2 Audio, LAX, Maquinas, Martin Audio, Midas, NEXO, Nightsun, Proel, SAE Audio, Samson, Shure, Soundcraft, Soundking, Srexact, Takstar, Tonwel, Topled, Turbosound, TW Audio, Viasho, Yamaha and Zsound. Expanded exhibition space at the Taiwan and Shanghai pavilions meant more new items could be found this year.
“Prolight + Sound Shanghai is one of Asia’s best known professional audio and lighting, event and entertainment technology shows,’ said Fiona Chiew, deputy general manager for Messe Frankfurt. “I am glad to see a remarkable 10% increase in international visitors and new visitors from various countries. The growing number of attendees and the popularity of fringe events presents clear evidence of the fair’s success.’
The strong potential of China’s entertainment market attracted leading international and domestic brands to promote their new products at the fair. Italian brand dB Technologies launched its new products at the booth. “One of the new products we are launching here is specifically made for Chinese and Asian markets. Prolight + Sound Shanghai is one of the most important shows in Asia. That’s why we think dB Technologies can take advantage of this show,’ said Mr Gianluca Dalessandro, International Sales Manager for the company, “We have a lot of customers coming from Asia, Africa and Latin America. We believe that this show will be more and more important in the future.’
Besides a wide range of audio and lighting products on display, the show also featured a series of dynamic events and live demonstrations offering valuable perspectives of latest industry trends and innovative technology.
New Media Design and Application Forum was one of the highlights of the show covering projection mapping and new media technology applications. Thomas Giegerich, managing director for Bright! gave a lecture on project mapping and was pleased with the response. “It’s my first time attending Prolight + Sound Shanghai. This seminar was just a start and the project mapping is a new issue to all of the shows. I’d love to come to this show again next year.’
Stage Art Design and Technology Forum was full of industry peers hungry for new updates in stage lighting design for TV shows. One of the speakers, Oliver Leigers, founder of Theateringenieur.de commented, “The event attracted a lot of people. The development of China is growing fast in a very short time and it’s a good chance for us to show how to operate and develop in Germany and Europe. It was a nice experience.’
Another signature event of the show − Concert Sound Arena − was packed with people attending outdoor line array demonstrations from 10 leading audio brands. Visitors also benefited from other fringe events including Human Centered Media, Acoustics Technology Forum, AV System Application in the Hotel Industry and Product Presentations.
The next Prolight + Sound Shanghai will be held from 14 to 17 October 2015 at the Shanghai New International Expo Centre.