What do the world’s successful inventors have in common? Innovation and ingenuity in bucket-loads. “Each new technological innovation begins in the same way,” says Michael Althaus, Ayrton’s Global Sales Director. “Suddenly the world sees a new kid on the market, pushing the boundaries whilst other manufacturers were busy with the legacy of old technology. For us, it’s the same with Ayrton.”
Althaus was speaking on a visit to Australia this month to conduct a series of Ayrton Open Houses with its exclusive Australian distributor, Show Technology, at their offices in Melbourne, Sydney and Brisbane.
When it comes to LED technology, Ayrton leads the way with innovative products, and demonstrated its full commitment to supporting Show Technology to introduce their most cutting-edge LED-based automated luminaries to the Australasian market.
“The visit underlined the strong partnership between Show Technology and Ayrton and our joint commitment to our customers,” Althaus commented. “The events went very well, with nearly 200 customers in attendance, and the response was overwhelming. Show Technology have done an amazing job already in introducing Ayrton to the market, but showcasing and comparing our range of products in this manner was mind and eye-opening for our customers.”
The new Ayrton products showcased were:
GHIBLI™ is Ayrton’s first 23,000lm LED spot luminaire that is factory-equipped with a framing system designed to offer lighting designers unlimited creative possibilities without any compromise.
MERAK™ is a powerhouse of technology that features a big textured Fresnel lens, a proprietary 10:1 optical zoom system, combined with a 250W low-etendue RGBW multichip LED module.
MISTRAL™TC is a new versatile, fully equipped 14,000lm spot luminaire in the same ultra-compact and lightweight format as MERAK™
MINIPANEL™FX is a new multi-function and multi-use luminaire that combines the same main features and essential components as the MAGICBLADE™FX and MAGICPANEL™FX, also in an ultra-compact format.
MINIBURST™ is Ayrton’s latest addition in the Creative Solutions range: a graphic strobe luminaire with fast and powerful, continuous, unlimited rotation on pan and tilt, that combines the main features of the MAGICBURST™ in an ultra-compact format.
Customers in Australia’s three major cities were also treated to a preview of what is around the corner with a demonstration of BORA™TC, Ayrton’s radical new 32,000lm wash luminaire with a generous 10:1 zoom-range, framing, and feature-packed to enhance creativity.
“I’ve always been a fan of the Ayrton products. However they’ve never been known for their workhorse fixtures,” remarked Paul Collison of Eleven Design who attended the Sydney event. “I was particularly surprised by their attention to detail with their new lines of workhorse fixtures. The quality of light and feature sets in fixtures like the Ghibli is amazing. I’m excited to get them out in the wild and have a play.”
“Having already taken delivery of a batch of Ghibli profiles, I’m very happy with the quality and feature sets of these units,” commented Tom Willis of Willis Lighting. “They’re especially great for theatre work, where you need a combination of low noise and high-quality CRI. I can’t wait to use some Mistral and Merak units on a show in the near future.”
“I believe that Ayrton has the technology behind them to really make an impact on the market,” said Mike McDonald of Twenty Twenty Creative who attended the Melbourne event. “The new optics on the Mistral, Ghibli and Bora show they have created some good workhorse fixtures. I’m excited to see what comes of it.”
“The entire Show Technology team is great, fully committed and passionate to grow the Ayrton brand,” concluded Michael. “It’s the perfect partnership. Great products are built on trust, and with Ayrton, Show Technology has found the innovative LED brand they were looking for.”