Christie®, the industry-preferred brand in the digital cinema projection market, is
proud to announce that it is the recipient of the prestigious BIRTV Award for the
Christie 6-Primary (6P) laser projection system at the 2015 Beijing International
Radio, TV & Film Equipment Exhibition (BIRTV).
The BIRTV awards program, sponsored by the BIRTV committee and the Advanced
Television Engineering journal, is among the most prestigious awards to be given
out in the digital cinema industry. Winners are selected by a panel of industry
experts according to rigorous and objective standards. The judging panel praised
Christie’s laser projection technology as a groundbreaking achievement that results
in a superior 3D cinema experience for all movie-goers.
Anchored by the Christie Freedom™ laser illumination system, the Christie CP42LH
6P laser projector can produce brightness levels up to 60,000 lumens and a color
gamut that exceeds the DCI P3 color and replicates the Rec. 2020 space, making it
the most advanced RGB laser cinema projection system on the market. Utilizing a
scalable laser light source with a choice of projection heads and a fiber cable that
connects the laser light source with the projection head, the complete laser
projection system is engineered to produce high brightness levels and exceptional
color utilizing a high bit depth 4K resolution imaging engine. This results in vastly
improved 3D light levels, image uniformity, viewing comfort, and an enhanced
sense of immersion.
Jason Pei, director of sales, Christie China, was presented with the BIRTV Award
during the awards presentation ceremony held at the Conference Hall of Beijing
International Hotel on August 25. The event was attended by more than 300
representatives from China’s radio, television and film industries.
“It gives us great pleasure to receive this esteemed award. Our 6P laser
architecture is a real breakthrough for the industry, and is an excellent choice for
premium theatres seeking to stand out from the crowd and to create a truly great
theater experience for their audience,’ said Pei.
Commenting on the win, Lin Yu, Vice President, Christie Asia Pacific, said, “We’re
very proud and honored to receive the BIRTV Award, and I would like to thank the
judging panel for their recognition of the capabilities of our Christie 6P laser
projection technology. This is a clear testimony of the high quality and performance
of our advanced visual technologies, which redefines what the world’s best shared
experiences are capable of.’
Christie’s 6P laser projection system has been installed in numerous premium large
format theatres worldwide. In China, a 6P laser projector has been fitted in Hall 1 of
the prestigious Shanghai Film Art Center where audiences are able to get the best
3D cinema-viewing experience on the 23-meter Oriental Mega Screen.
And in 2014 Dolby worked with Christie to design new proprietary HDR technology
with enhanced color that would leverage customized, high-frame-rate (HFR) capable
Christie 4K laser projection heads, to deliver a highly customized and unique light
path. Combined with Christie’s 6P modular laser light sources, this technology
delivers high-contrast images and ultra-brightness, which define the visual
excellence of Dolby Cinema™ – a branded premium cinema offering for exhibitors
and movie-goers that delivers the best cinema experience ever.
