An audio system featuring HARMAN Professional Solutions components is a key
element of the shopper-friendly atmosphere at a new BMW dealership in Stockholm.
The system, comprised of Crown amplifiers, dbx processing and JBL loudspeakers,
contributes to a relaxing and luxurious environment for shoppers and illustrates
HARMAN Professional Solutions’ move toward complete system solutions.
Fokus Ljud & Bild, a systems contractor based in Taby, Sweden, installed the audio
system at the 24,000-square-foot dealership. The facility includes a reception area
and new car showroom on the ground floor, with a pre-owned car showroom on the
“The customer wanted the BMW dealership to reflect the brand’s dedication to
quality and luxury in every aspect of the facility, which included the audio system,’
said Jacob Syren, sales manager and project leader for Fokus Ljud & Bild. “From the
beginning, management was committed to investing in a high-end sound system to
create a pleasant atmosphere that would help stimulate business.’
To ensure complete coverage throughout the facility, Syren and his crew installed
55 JBL Control 25AV loudspeakers, primarily mounted to the ceilings, plus 19 JBL
Control 47LP and 36 JBL Control 47HC ceiling loudspeakers.
Syren chose each of the loudspeakers based on the architectural constraints of the
areas in which they were going to be installed. The JBL Control 25AV is a compact
loudspeaker that delivers smooth frequency response and wide coverage. At 5.6
inches deep, the Control 47LP in-ceiling loudspeaker fits into areas with limited
above-ceiling clearance, while the Control 47HC features a narrow coverage pattern
suited for reverberant spaces and high ceilings. “With just three JBL models, we
were able to accommodate all the facility’s loudspeaker requirements and deliver
outstanding clarity and fidelity to every area on the two floors,’ Syren noted.
A combination of Crown XLS 1500, XLS 1000, CDi 4000 and CDi 1000 amplifiers
power the loudspeakers. A dbx ZonePRO 1260 handles the audio signal processing
and control. Specifically designed for commercial audio applications, the ZonePRO
1260 provides gain control, EQ, source selection, routing Ethernet network
connectivity and other functions. The dbx ZonePRO Designer software provides an
intuitive interface and a setup wizard for quickly configuring all system parameters.
“The dealership’s management is very happy with the sound quality of the HARMAN
system, which really makes a difference in creating a pleasant atmosphere at the
dealership,’ Syren said. “It’s been proven that atmospherics contribute greatly to
the customer experience in retail applications, so it’s important to have the highest-
quality audio system to help provide that experience.’