As part of a comprehensive modernisation process, Messe Dusseldorf has replaced its
old visitor information system KATI with the new system D:VIS (Digital Signage
Visitor Information System). A total of 32 interactive digital-signage columns have
been installed in the North, East and South Entrances and in all the exhibition halls to
provide the visitors with information about ongoing trade fairs. The advertising and
information contents on the D:VIS columns are controlled by kompas, the digital-
signage software solution from dimedis. The next trade fair at which D:VIS will be
used is CARAVAN SALON. The world’s largest trade fair for motorhomes and caravans
will be taking place from the August 26 to September 3, 2017.
The new information system D:VIS
The information system D:VIS combines digital signage with the exhibitor and product
database. The D:VIS columns access the fair trade portal of the event in question via
an interface and thus display all exhibitor and product data as well as additional
information about the trade fair. The trade fair portals, as well as Messe Dusseldorf’s
exhibitor and product database, were also developed by dimedis.
In the sleep mode, the D:VIS columns’ 55” multi-touch displays shows multimedia
content and exhibitor advertising. The control by kompas enables videos, HTML5
animations, social-media feeds from Twitter and Instagram or weather forecasts and
information on public transport to be displayed, for example.
If the columns are activated by touch, trade fair visitors can call up comprehensive
information about the event, the exhibitors and their products using various search
options. The visitor gets a general overview in the interactive hall plan including the
exhibitor on each booth.
Due to the improved responsive architecture, kompas now also provides the option to
transfer all information about an exhibitor and its location, for example, via QR code.
This allows the visitors to access the information on the move and hence have a
better orientation. In addition, the D:VIS columns inside the exhibition halls are
equipped with a printer to allow all information to be printed out directly.
Messe Dusseldorf’s new interactive visitor information system D:VIS. The advertising
and information contents are controlled by kompas. (Source: Messe Dusseldorf)
Oliver Leheis, senior marketing manager at Messe Dusseldorf talking about the new
information system D:VIS: “With the new D:VIS information columns, we have
created an interactive touchpoint for the trade fair visitors that allows them to inform
themselves quickly and straightforwardly about exhibitors, products, events and
service at the trade fair. Due to the improved responsive architecture, kompas is now
not only able to provide the information columns with data via the interface to the
exhibitor portals but also smartphones, tablets and desktop systems. This new feature
represents a significant innovation for our visitors and facilitates the orientation on the
exhibition grounds.”
D:VIS offers various search functions which allow the visitors to inform themselves
about the exhibitors taking part in a trade fair and their products.
