Music in the Mix at Mediatech Africa 2013
Muso’s, DJ’s and professional music industry product suppliers will be moving to a new beat at Mediatech Africa 2013. The biennial advanced technology trade show has upped the tempo this year and is in its 7th run of delivering the latest in cutting edge technology and trends. In 2011 the interactive media and entertainment hub received a standing ovation from 6395 visitors.
Among a spread of products and services, Mediatech Africa will present a dynamic playlist of engaging merchandise. Taking centre stage in the music and studio arena are: loud speakers, amplifiers, microphones, plug-ins, midi controllers, digital audio workstations, musical instruments, amplifiers, hardware processors.
Chris Andrews from Audiosure has said that they are very excited to be participating in Mediatech Africa again this year and will be using the platform to showcase some very impressive new kit, as well as ranges of product that they feel fit the profile of the exhibition. “Sure to be of great interest to the live sound and studio visitors will be the Allen & Heath stand, where some of the new tech will be on full working display. This includes the new ME-1 personal monitoring system; GLD digital desk with its new firmware and iPad app; and the legendary iLive systems, also with updated firmware which gives them an array of new functionality. The GSR24 studio desk will be on live demo, and a range of ZED compact mixers will be on display.
Aspiring and professional DJ’s will love to touch, feel and play with the world-class gadgets that Audiosure will be showcasing. DenonDJ and Allen & Heath will be showing off their flagship DJ kit. Lastly, Chris says: “Visitors will be able to see XTA processors, MC2 amplifiers and SurgeX power protection in action and some of the agencies will be flying across to attend the show as well, bringing in some great technical minds that guests will be able to pick at leisure.’
The DJ element of Mediatech Africa is a growing technical playground of tools including DJ mixers and turntables, headphones and microphones, CD players, digital audio workstations, midi controllers, lighting and lasers, loudspeakers, recorders, amplifiers and accessories.
“Mediatech Africa is a show that is developing and growing, and so are we,’ says Justin Stewart from Legacy Brands, whose stand will have American Audio exhibiting some new DJ midi controllers for mobile DJ and home producers. “The new controllers are very well priced so that it not only gives the experienced DJ, but also beginners, a chance to own quality equipment to make his set. Besides this, ADJ will showcase its new light effects – battery and wireless operated LED fixtures (WIFLY series) and; the exciting new compact Vizi Beam Hybrid 2R featuring the long life short-arc discharge lamp which was co-developed by Philips and ADJ.’
Visitors are invited into an exciting, interactive hub of activity with exposure to over 800 brands and a rare opportunity to meet and network with key industry players. There is also much to look forward to this year in live event technology,: AV system integration, film and broadcast, production and post-production, satellite and signal as well as animation and new media. Access to technology workshops, live outdoor sound demos, international speakers and “The Screen Africa Technology and Production Conference’ makes for a unique day experience.
Overall the trade show is set to be a pivotal meeting place for anyone in the world of media and entertainment technology. Be a part of the rhythm from 17 – 19 July at the Coca-Cola Dome, Northgate, Johannesburg. Register free online at www.mediatech.co.za before the 7th July to avoid paying R50 at the door.
