Kramer Electronics, Ltd. will be presenting a unique and diverse array of cutting-
edge software-based AV solutions designed for IT professionals at ISE 2017 in
Amsterdam in Booth 1-F20. Kramer’s complete pro AV portfolio of products and
solutions will be on display, featuring Presentation, Control, Collaboration,
Connectivity, and Audio along with new and innovative products and technologies.

Visitors to the Kramer booth will be treated to live, hands-on demos showing
Kramer’s shift toward exciting new IT technologies and IT-oriented solutions such as
Kramer AV over IP, Kramer Network and Kramer Control. Visitors will learn how
these solutions are revolutionizing the way AV content is captured, managed,
distributed, and controlled.

First launched at InfoComm 2016 with industry-wide praise, Kramer Control is the
company’s new, comprehensive, cloud-based solution for control and analytics in
any commercial pro AV environment. Kramer Control lets users seamlessly
navigate to any room in an organization and easily control AV systems,
infrastructures and devices, including Kramer wireless collaboration products, audio
products and systems, thermostats, HVAC, lights, shades, alarms, security, video
conferencing, and more at a fraction of the time and cost.

Kramer will be introducing at ISE for the first time the company’s new trigger-based
automation software, which will be available as an enhancement for Kramer
products. The software creates totally automated meeting room environments with
minimal end-user intervention. It is easy to configure and manage remotely,
reducing service calls and saving IT managers valuable time and resources.
Triggers can include plugging in a laptop, scheduling a meeting, or motion
detection. These events create a series of actions such as turning on computers (via
Wake-on-LAN) and turning on and off lights, projectors, displays, video sources, and

The company’s shift toward software-centred AV has also inspired an innovative
software-only approach to wireless presentation and collaboration. This new VIA-as-
software-only solution is designed for collaborative meeting environments and
education and training and turns Windows PCs into fully-featured VIA devices. The
solution makes it easier for IT professionals to implement wireless presentation and
collaboration into their organizations and comply with specific IT policies.

AV/IT convergence and the use of IP technology has had a profound impact on how
AV products are designed and installed. While opening a whole new world of
opportunities, traditional AV professionals are being forced to adjust their skillset
and knowledge more in the direction of IT. IT professionals are in essence becoming
the new owners and operators of AV spaces while still feeling more at home with
IP-driven technologies and IT work methodologies.

At ISE 2017, Kramer will demonstrate how the company is leading the AV over IT